Track goes to street, and we showed it together with PUMA presenting Motorsport collection for the first time in Europe. Large-scale catwalk took place at the historical modernizm building of the former bus park in Kyiv.

PUMA MOTORSPORT SHOW
PUMA MOTORSPORT SHOW
PUMA MOTORSPORT SHOW
PUMA MOTORSPORT SHOW
PUMA MOTORSPORT SHOW
the first
PUMA Motorsport event in Europe
over 100
motorsport professionals
over 4000
requests and only
400 invitations
670 buses
removed to clear the location
KYIV
KYIV
KYIV bus
park no 7
KYIV
KYIV
We used the cult Kyiv building of bus park opened in 1973 for international, internal and city buses. Looking like the space ship, it still takes attention of urban explorers and architecture fans.
The dome with a diameter of more than 160 meters is supported by a single concrete tower-support and 186 cables stretched between it and the walls. Large windows are decorated with glass tubes which allows light to pass inside. There are also original convex windows in the dome.
MOTORSPORT
MOTORSPORT
MOTORSPORT
PROMO CAMPAIGN
5 days before the event Kyiv center was covered with posters. You could see them everywhere — from Podil to Pechersk. We received more than 2000 requests from QR codes on posters.
01

We cleared the space from old buses and used some of them to create a unique catwalk to present PUMA Motorsport collection. It included four collaborations — PUMA x BMW Motorsport, PUMA x Scuderia Ferrari, PUMA x Mercedes AMG ta PUMA x Aston Martin Red Bull Racing.

We cleared the space from old buses and used some of them to create a unique catwalk to present PUMA Motorsport collection. It included four collaborations — PUMA x BMW Motorsport, PUMA x Scuderia Ferrari, PUMA x Mercedes AMG ta PUMA x Aston Martin Red Bull Racing.

02

The construction contained a podium that was used by dancers in motorsport outfits presenting garments in active motion.

The construction contained a podium that was used by dancers in motorsport outfits presenting garments in active motion.

03

After the fashion part visitors were excited by drift-show presented by top Ukrainian pilots Kyrylo Kalandyrets, Viacheslav Borovytskyi, Artem Prykhodko and Leo.

After the fashion part visitors were excited by drift-show presented by top Ukrainian pilots Kyrylo Kalandyrets, Viacheslav Borovytskyi, Artem Prykhodko and Leo.

04

After the main show guests could continue their evening looking at Motorsport outfits in PUMA pop-up store in container or exclusive tuned cars exhibition outside the building. There were also Red Bull bar and the place to play racing computer games with friends.

After the main show guests could continue their evening looking at Motorsport outfits in PUMA pop-up store in container or exclusive tuned cars exhibition outside the building. There were also Red Bull bar and the place to play racing computer games with friends.

MEDIA coverage over
300 000
SOCIAL MEDIA coverage over
680 000
Only 400 guests were invited to attend the show — influencers, best Ukrainian pilots, media, street racing community etc.

Team

Dmytro Sobol

Creative Director

Taras Yevtushenko

Key Account Director

Yuliia Sosnovska

PR Coordinator

Volodymyr Voloshchuk

Media Coordinator

Dmytro Zubkov

Senior Event Manager

Kateryna Krivsha

Event Manager

Valeria Krasik

Event Manager

Oleksandr Kovalenko

Digital Manager

Olena Kvitkovska

Designer

Ivan Sutiahin

Technical Manager

Kostiantyn Demianenko

Technical Manager

Dmytro Oleksiuk

Junior Production Manager