New York City is associated with its numerous illuminated signs. Thus we decorated the entrance with various white and turquoise neon creeping lines. It was visible from afar.

And, of course, a Christmas tree. It was located at the far end of the rink where every guest could stop and make a wish.

New York City Subway, is one of the oldest subway systems in the world and one of the main symbols of the city. That's why the bar of event partner Jameson was styled like a subway — train with graffiti, signs with the names of the stations, and  of course, the most delicious cocktails.

And the IQOS brand zone turned into a press kiosk, where you can find English-language newspapers and magazines.

Beauty corner by G.Bar, where you could get a special make-up or hairstyle.

There was a photo booth on the ice where you could take pictures with friends. Or just stay here if your skating skills not so good. Yes, the biggest queue was here.

Food court with typical American street food — hot dogs, french fries and donuts.

The dressing room became a US college changing room, with a range of lockers and benches. Here you could get skates and free socks.

Like in the cinema, there were posters of previous events on the walls — IQOS Film Studio, IQOS Moonlight Garden, IQOS Night in Paris, IQOS Kurazh, IQOS Cinema on Waves and others.